Heineken Cup

Sky Sports and BT Sport reveal their live rugby coverage

15-Aug-2014 By James Wallin

Sky Sports and BT Sport have released their line-up of live European rugby matches.

Sponsorship ban would hit sport badly, warns S&N

08-Sep-2009

A ban on alcohol brands sponsoring sport would have a serious impact at all levels, the UK's bigest brewer has warned. Scottish & Newcastle UK...

Heineken rugby sponsorship continues

04-Dec-2008

Heineken has negotiated a deal for its sponsorship of rugby's top European inter-club competition to continue for another four years.The annual...

Heineken extends European rugby sponsorship

02-Dec-2008 By Ewan Turney

Heineken has agreed to extend its title sponsorship of the European Rugby Cup (ERC) for a further four years.

Sky lands Stanford 20/20 cricket

04-Aug-2008 By Paul Collins

Sky Sports has won the rights to show the inaugural Stanford 20/20 for 20 cricket match in the autumn as well extending its deal for Heineken Cup rugby.

Whitbread rally rugby fans

01-May-2000

Whitbread is using the final stages of Europe's premier rugby tournament to drive sales of Heineken among fans."It's About Thirst" is a themed...